Archive for January 25, 2012
The No 1 criteria a music producer must fulfil for you is this: Can He/She Do Music That Sells?
Notice the criteria is not about the ability to make music, rather it is to make music that sells! If you want to engage a producer, this criteria must be in the forefront of your thinking, otherwise the exercise of making music becomes a fruitless effort.
This criterion should help you streamline the number of producers you should be seeking, because many who claim to be producers have never sold 50 singles. Such a person is not for you.
This also means that many of your friends who have studios or should I say “computers” will not be included in your list.
Remember that the main aim of doing music is to make money from your craft and the team that can ensure such success must be included in the process. The selection of individuals, who can not show any type of commercial viability, should not be allowed to participate in your recording.
It may sound very harsh, but your time and money is not for someone else’s experiment. Even if you want to help out a mate who is a budding producer, make sure you are working with someone else who will produce the goods!